Eliminate Duplicate Data in Salesforce with Delpha Deduplication

Why do you have 5% to 30% duplicates?

Manual Data Entry Errors

Human errors and inconsistencies in how data is entered can lead to duplicate records.

Data Imports and Integration with External Systems

Importing data from various sources without proper deduplication can introduce duplicates.

Integrating Salesforce with other systems can create duplicates if records aren’t matched correctly.

Data Migration

Moving data from one system to another without thorough cleaning and deduplication can result in duplicates.

Data Decay

Over time, data can become outdated or inaccurate, leading to duplicates as new, similar records are created.

Transform Data Unicity into Sales Victory

Step 1 : Define your rules of detection

Leveraging advanced machine learning algorithms, Delpha intelligently scans vast datasets to detect even the most subtle duplicates based on your specific data, followed by an advanced scoring system to evaluate the likelihood of duplication.

Step 2 : Define your rules of merging

Delpha allows you to define how these records should be merged. You can prioritize certain fields over others (e.g., always keeping the most recent email address or preserving the primary contact information). This flexibility ensures that the merged records retain the most accurate and valuable information.

Image of the Delpha Steward View for Duplicates

Step 3 : Merge

Delpha offers both automatic and manual merging options. Automatic merging allows Delpha to merge records based on predefined rules without requiring user intervention, saving time and reducing manual effort. Alternatively, you can opt for manual review before merging, giving you control over the final result.

Image of the Delpha Dashboard displaying reports on Duplicates

Step 4 : Track and Monitor

Delpha continuously monitors your Salesforce database for new duplicates, ensuring that your data remains clean over time.

Delpha provides also detailed audit trails and reporting features, giving you visibility into the deduplication process. You can track which records were merged or not, review the actions taken, and inform external system such as Hubspot.

The Benefits of Delpha Deduplication

Comprehensive 360-Degree View

Delpha provides a unified and accurate view of customer data by removing duplicates and consolidating records.

This enhances your team’s ability to understand and engage with customers, leading to more personalized and effective interactions.

Improved Data Quality

Ensures that your Salesforce data is accurate, consistent, and free from duplicates.

This leads to better decision-making and more effective customer relationship management.

Enhanced Efficiency and Productivity

Automates the deduplication process, reducing the need for manual data management and allowing your team to focus on strategic tasks.

This increases productivity and ensures reliable data for daily operations.