Job Tracking is a new feature that enables you to ensure Contact and Account data in your CRM is accurate and up-to-date based on current business and employee statuses. Tracking the job changes of your contacts including existing customers can produce a new channel of leads that can help strengthen pipeline and opportunity advancement. When you have real-time visibility when previous decision makers have changed jobs or companies and are now involved with Accounts in your current pipeline, Sales can leverage this relationship intelligence to close deals faster and manage opportunities more closely.
With Delpha, we can track your key contacts throughout their career journeys to make sure your CRM data is accurate and consistently getting updated with reliable information as well as compiling these insights to your Sales to help generate better revenue.
Data decay, or the deterioration of sales and marketing data, can be as high as 30% annually in normal times, but this has been estimated to be as high as 60% recently as result of COVID, Great Resignation and recent business layoffs. Data decay lowers productivity, decreases sales effectiveness and reduces revenue. When data isn’t updated, duplicate creation can also be exacerbated as contacts now at new companies may enter your CRM wearing a new hat which won’t get caught in typical duplicate rules. And yes, using Delpha to track jobs can help you ensure that your CRM data accurately reflect today’s job positions and accounts for your contacts.
The benefits of job tracking are gaining the ability to conduct “Deep Sales” or the ability to leverage previous and/or existing customer relationships to increase win rates while decreasing costs, strengthen the deals in your pipeline and increase their speed to close, and improve the productivity of your sales and marketing teams by saving them endless hours on manual data entry & edits.
Yes, Delpha can help you automate the job changes so that your CRM is consistently accurate and up-to-date.
Yes, we provide dashboards that synthesize the information from which accounts have got new contacts as well as how many contacts have been detected as changing their job or position.
