How to Fix Account Hierarchy in Salesforce

How to Fix Account Hierarchy in Salesforce

Every company is racing to put AI agents on top of their CRM. Almost no one has checked the data underneath.

A human with bad data hesitates. An agent with bad data acts — at machine speed, in front of your customer. We call this structural hallucination: the agent isn’t inventing anything, it’s confidently acting on what your CRM already got wrong.

This is a live demo of Delpha, the Commercial Identity Layer for Salesforce and AI agents. On real records, Delpha verifies company identity, repairs broken websites and fake hierarchies, and resolves fragmented accounts to a single ultimate parent — before an agent routes, prospects, or expands.

What you’ll see:

• Why bad CRM data becomes a production blocker the moment an agent touches it

• Delpha catching a wrong website and refusing to act on a broken assumption

• Repairing a fake parent-company hierarchy back to the real independent entity

• Resolving 146 fragmented KPMG records into one ultimate parent, correctly tagged Member Firm / Franchise

• The MCP call Agentforce makes before it acts — deterministic, evidenced, in the agent’s context

The model reasons. Delpha knows.