Incomplete or inaccurate data can result in missed opportunities for cross-selling and upselling across subsidiaries and related entities.
Without accurate parent-child relationships, sales teams may spend more time identifying decision-makers and navigating corporate structures, prolonging the sales cycle.
Inefficient targeting and wasted marketing efforts on incorrect or incomplete hierarchies can increase the cost of acquiring new customers.
Misaligned sales territories due to incorrect parent account information can lead to over-servicing some accounts and neglecting others.
Incorporating the Delpha Ultimate Account field into Salesforce extends the traditional parent-child hierarchy, bringing capabilities that enable comprehensive account visibility, strategic engagement, centralized marketing, enhanced risk management, increased operational efficiency, and improved relationship mapping.
Delpha’s AI identifies inaccuracies in your organizational hierarchy, detecting issues like orphaned accounts or incorrect parent relationships. It then recommends either correcting the existing parenting structure or creating a new ultimate parent, ensuring your data is both accurate and fully aligned with the true corporate structure.
With accurate and enhanced data, you can maximize the value of every account, driving more significant business outcomes across the entire corporate structure. Boost sales and marketing efficiency to achieve even greater results.
Data inaccuracies can increase the length of the sales cycle by 15% to 20%. – Forrester Research
Unlock a 360° view of each account, providing deep insights into the entire corporate structure to drive smarter, more strategic sales initiatives.
Companies with inaccurate data can see a 10% to 15% decrease in sales productivity due to poor territory management. – Gartner
Align your sales efforts seamlessly with the corporate hierarchy, ensuring optimal territory coverage and resource efficiency.
Companies with incomplete or inconsistent data miss out on up to 12% of their potential revenue. – Salesforce
Leverage corporate relationships to unlock new cross-selling and upselling opportunities, expanding your reach across the entire organization.