The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

Blog / Germain Bourgeois

Germain Bourgeois

Founder and CEO of Delpha

Explore all posts written by Germain Bourgeois

DATA QUALITY REVENUE GROWTH SALES EFFICIENCY

The Hidden Growth Engine: Why PLG + Sales-Led Motions Need a Perfect Account Hierarchy

Running a hybrid growth model is the holy grail of modern B2B SaaS. You get the scalable “land” of Product-L...

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CRM REVENUE OPERATIONS SALES EFFICIENCY

The Global Scale-Up Tax: Why Your CRM is Secretly Stealing Your Revenue (and How to Get it Back!)

Congratulations! Your company is booming. You’re expanding globally, hiring rockstar sales teams in Tokyo, London,...

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CRM DATA QUALITY SALES

Stop Trusting Company Names: The Guide to B2B Identity Resolution

In the world of B2B data, the “Company Name” is a liar. For decades, CRM managers have relied on company nam...

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The Ultimate Guide to Salesforce Account Hierarchies

What is a Salesforce Ultimate Parent? In Salesforce, an Ultimate Parent is the top-level account in a hierarchy that tie...

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REVENUE GROWTH SALES SALES EFFICIENCY SALESFORCE

Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is frac...

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Salesforce just spent $8B on Informatica – Here’s Why That’s Great News

Salesforce Acquires Informatica for $8 Billion On May 27, 2025, Salesforce announced a definitive agreement to acquire I...

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