The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

Germain Bourgeois

Founder and CEO of Delpha

Germain Bourgeois is a seasoned SaaS entrepreneur and the CEO and Co-Founder of Delpha, an AI-driven solution designed to ensure accurate, reliable customer data and drive revenue performance. With a Master’s Degree in Computer Science from École Polytechnique, Germain’s expertise in Artificial Intelligence dates back to 1993, when he co-founded ADESOFT, an AI-powered scheduling software used by the DoD and global enterprises.

Prior to founding Delpha in 2020, Germain spent nearly 15 years in executive leadership at Assima, serving as Chief Operating Officer and VP of Sales & Marketing, where he scaled productivity software for the world’s largest organizations. Now based in New York, he is a dedicated advocate for RevOps excellence and SaaS growth—though he is equally passionate about exploring the world's oceans as an avid scuba-diver.

Explore all posts written by Germain Bourgeois

AI Agents Need a Commercial Identity Layer: The Account Hierarchy Crisis

💡 What is a Commercial Identity Layer? A Commercial Identity Layer is a structured map of B2B account relationships ...

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March 24, 2026

The Hidden Growth Engine: Why PLG + Sales-Led Motions Need a Perfect Account Hierarchy

Running a hybrid growth model is the holy grail of modern B2B SaaS. You get the scalable “land” of Product-L...

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March 12, 2026

The Global Scale-Up Tax: Why Your CRM is Secretly Stealing Your Revenue (and How to Get it Back!)

Congratulations! Your company is booming. You’re expanding globally, hiring rockstar sales teams in Tokyo, London,...

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February 23, 2026

Stop Trusting Company Names: The Guide to B2B Identity Resolution

In the world of B2B data, the “Company Name” is a liar. For decades, CRM managers have relied on company nam...

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January 23, 2026

The Ultimate Guide to Salesforce Account Hierarchies

What is a Salesforce Ultimate Parent? In Salesforce, an Ultimate Parent is the top-level account in a hierarchy that tie...

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January 5, 2026

Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is frac...

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December 16, 2025
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