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Germain Bourgeois
Germain Bourgeois
Founder and CEO of Delpha
Explore all posts written by Germain Bourgeois
DEDUPLICATION
Unification vs. Deduplication: Mastering the Art of the 360-Degree View
A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...
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CRM
SALESFORCE
The Magnificent Seven fields for Account in Salesforce
Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred? An Account represents a co...
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BAD DATA IMPLICATIONS
GENERATIVE AI
Using Generative AI with bad sales and marketing data can have both legal and financial implications
Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying ...
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GENERATIVE AI
REVENUE OPERATIONS
SALES
Generative AI will provide valuable support to RevOps
Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Gen...
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SALESFORCE
How to Improve Account Data in Salesforce to Excel at Territory Management
Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right custo...
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DATA QUALITY
EINSTEIN GPT
GENERATIVE AI
Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future
Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now ...
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