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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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CRM DATA QUALITY SALES

Stop Trusting Company Names: The Guide to B2B Identity Resolution

In the world of B2B data, the “Company Name” is a liar. For decades, CRM managers have relied on company nam...

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#DEV_GUIDE

The Ultimate Guide to Salesforce Account Hierarchies

What is a Salesforce Ultimate Parent? In Salesforce, an Ultimate Parent is the top-level account in a hierarchy that tie...

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REVENUE GROWTH SALES SALES EFFICIENCY SALESFORCE

Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is frac...

Read More...

SALESFORCE

Salesforce just spent $8B on Informatica – Here’s Why That’s Great News

Salesforce Acquires Informatica for $8 Billion On May 27, 2025, Salesforce announced a definitive agreement to acquire I...

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PRESS RELEASE

Delpha Raises $2M Seed Round to Fuel the Future of Trusted AI with First Autonomous Data Quality Agent

New York, June the 2nd, 2025 – Delpha, the pioneering startup behind the first autonomous AI agent dedicated to commer...

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DATA QUALITY SALESFORCE

AgentForce: Elevating AI Performance through Superior Data Quality

In today’s competitive digital landscape, AI-powered CRM solutions like Salesforce’s AgentForce are transforming bus...

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