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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach …

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All B2B Sales CRM Customer Success Data Decay Data Quality Duplicates Einstein GPT Generative AI Job Tracking Machine Learning Revenue Growth Sales Sales Efficiency Salesforce

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction…

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The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred? An Account represents a co…

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DATA DECAY GENERATIVE AI

Using Generative AI with bad sales and marketing data can have both legal and financial implications

Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying …

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DATA DECAY GENERATIVE AI

Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Gen…

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DATA QUALITY SALESFORCE

How to Improve Account Data in Salesforce to Excel at Territory Management

Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right custo…

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DATA QUALITY EINSTEIN GPT GENERATIVE AI

Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future

Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now …

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