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FEATURED ARTICLE

Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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SALESFORCE

Salesforce just spent $8B on Informatica – Here’s Why That’s Great News

Salesforce Acquires Informatica for $8 Billion On May 27, 2025, Salesforce announced a definitive agreement to acquire I...

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June 24, 2025
PRESS RELEASE

Delpha Raises $2M Seed Round to Fuel the Future of Trusted AI with First Autonomous Data Quality Agent

New York, June the 2nd, 2025 – Delpha, the pioneering startup behind the first autonomous AI agent dedicated to commer...

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June 2, 2025
DATA QUALITY SALESFORCE

AgentForce: Elevating AI Performance through Superior Data Quality

In today’s competitive digital landscape, AI-powered CRM solutions like Salesforce’s AgentForce are transforming bus...

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May 2, 2025
CRM DATA QUALITY

The Ultimate Guide to Data Quality and AI in CRM: Unlocking Maximum Performance

Introduction In today’s digital era, artificial intelligence (AI) is transforming Customer Relationship Management...

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May 2, 2025
CRM SALESFORCE

Single vs Multiple Salesforce Orgs: A Data Perspective

Choosing between a single or multiple Salesforce organizations (orgs) profoundly influences data management, analytics c...

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April 30, 2025
DEDUPLICATION

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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January 3, 2024
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