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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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DATA QUALITY DUPLICATES

What is the Best Deduplication Tool?

Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is...

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DATA QUALITY REVENUE GROWTH SALES EFFICIENCY

The 5 Most Efficient Steps to Improve Your Data Quality in 2023

Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize...

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DATA DECAY JOB TRACKING

Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow

How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere aro...

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DATA QUALITY DUPLICATES SALESFORCE

Admin Best Practices: How to Eliminate Salesforce Duplicates with Delpha

Yup, we are deduping data in this article; unfortunately, not cocktails. Well, if you follow my suggestions here then yo...

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DUPLICATES SALESFORCE

Why Duplicate Data in Salesforce Is Impacting Your Profits, and How to Fix It

You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instea...

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DATA QUALITY SALESFORCE

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

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