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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DATA QUALITY EINSTEIN GPT GENERATIVE AI

Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future 

Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now ...

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April 27, 2023