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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

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October 15, 2022

How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overni...

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October 3, 2022

Improving Data Quality: A Strategy to Increase Productivity

To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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October 3, 2022

Duplicates: The Bane of Data-driven Companies

10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But du...

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October 3, 2022

Bad Data: How Salesforce Administrators Can Eliminate It

This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should ca...

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October 3, 2022

Great Data Will Increase CLV and Grow Revenues

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will ...

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October 3, 2022
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