Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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How to Improve Digital Marketing with High Quality Data

Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on th...

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

In this article, you will find a summary of the interview along with some key insights as to what businesses should be ...

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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

Recent Articles

How to Improve Digital Marketing with High Quality Data

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs