The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DATA QUALITY DUPLICATES MACHINE LEARNING

Duplicates: The Bane of Data-driven Companies

 10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But du...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

 This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should ca...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

 This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will ...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

 Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quali...

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B2B SALES SALES

Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they a...

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