CRM – Delpha

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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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All B2B Sales CRM Customer Success Data Decay Data Quality Duplicates Einstein GPT Generative AI Job Tracking Machine Learning Revenue Growth Sales Sales Efficiency Salesforce

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred? An Account represents a co...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will ...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quali...

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CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand th...

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