The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DATA DECAY JOB TRACKING

Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow

How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere aro...

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