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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DATA QUALITY MACHINE LEARNING

AI Agents Need a Commercial Identity Layer: The Account Hierarchy Crisis

 💡 What is a Commercial Identity Layer? A Commercial Identity Layer is a structured map of B2B account relationships ...

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DATA QUALITY DUPLICATES MACHINE LEARNING

Duplicates: The Bane of Data-driven Companies

 10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But du...

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October 3, 2022
CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand th...

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October 3, 2022
DATA QUALITY MACHINE LEARNING

Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

 It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at whic...

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October 3, 2022
B2B SALES MACHINE LEARNING

How to Improve Digital Marketing with High Quality Data

 Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on th...

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October 3, 2022