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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a co...

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SALESFORCE

How to Improve Account Data in Salesforce to Excel at Territory Management

Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right custo...

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DUPLICATES SALESFORCE

Admin Best Practices: How to Eliminate Salesforce Duplicates with Delpha

Yup, we are deduping data in this article; unfortunately, not cocktails. Well, if you follow my suggestions here then yo...

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DUPLICATES SALESFORCE

Why Duplicate Data in Salesforce Is Impacting Your Profits, and How to Fix It

You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instea...

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DATA QUALITY SALESFORCE

Best practice to ensure high quality data for Contacts in Salesforce

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database ...

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DATA QUALITY SALESFORCE

Best Practices for Deduping Salesforce Data

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s a...

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