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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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Best Practices for Deduping Salesforce Data

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s a...

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October 26, 2022

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

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October 15, 2022

How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overni...

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October 3, 2022

Improving Data Quality: A Strategy to Increase Productivity

To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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October 3, 2022

Duplicates: The Bane of Data-driven Companies

10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But du...

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October 3, 2022

Bad Data: How Salesforce Administrators Can Eliminate It

This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should ca...

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October 3, 2022
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