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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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B2B SALES MACHINE LEARNING

Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at whic...

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DATA QUALITY SALES

How to Improve Digital Marketing with High Quality Data

Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on th...

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