The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they a...

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B2B SALES MACHINE LEARNING

How to Improve Digital Marketing with High Quality Data

 Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on th...

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