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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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CRM DATA QUALITY

The Ultimate Guide to Data Quality and AI in CRM: Unlocking Maximum Performance

Introduction In today’s digital era, artificial intelligence (AI) is transforming Customer Relationship Management...

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CRM SALESFORCE

Single vs Multiple Salesforce Orgs: A Data Perspective

Choosing between a single or multiple Salesforce organizations (orgs) profoundly influences data management, analytics c...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a co...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

 This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will ...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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