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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DATA QUALITY DEDUPLICATION

What is the Best Deduplication Tool?

Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is...

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March 1, 2023
DATA QUALITY REVENUE GROWTH SALES EFFICIENCY

The 5 Most Efficient Steps to Improve Your Data Quality in 2023

Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize...

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February 2, 2023
DATA QUALITY SALESFORCE

Best practice to ensure high quality data for Contacts in Salesforce

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database ...

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November 15, 2022
DATA QUALITY SALESFORCE

Best Practices for Deduping Salesforce Data

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s a...

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October 26, 2022
DATA QUALITY DEDUPLICATION

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

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October 15, 2022
DATA QUALITY

How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overni...

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October 3, 2022
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