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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quali...

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DATA QUALITY MACHINE LEARNING

Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at whic...

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DATA QUALITY SALES

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

In this article, you will find a summary of the interview along with some key insights as to what businesses should be ...

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