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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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DEDUPLICATION

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY DEDUPLICATION

What is the Best Deduplication Tool?

Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is...

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DATA QUALITY DEDUPLICATION

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

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