The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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Salesforce Ultimate Accounts: Implementation, Limits & The AI Gap

A technical breakdown of how to stamp ‘Ultimate_Account_ID__c’ using native tools, the SOQL limits you will ...

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