The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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BAD DATA IMPLICATIONS GENERATIVE AI

Using Generative AI with bad sales and marketing data can have both legal and financial implications

Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying ...

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GENERATIVE AI REVENUE OPERATIONS SALES

Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Gen...

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DATA QUALITY EINSTEIN GPT GENERATIVE AI

Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future 

Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now ...

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