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Salesforce just spent $8B on Informatica – Here’s Why That’s Great News

Salesforce Acquires Informatica for $8 Billion On May 27, 2025, Salesforce announced a definitive agreement to acquire Informatica for approximately $8 billion in cash and stock. M...

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Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Gen...

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Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

 This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should ca...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they a...

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DATA QUALITY SALES

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

 In this article, you will find a summary of the interview along with some key insights as to what businesses should be ...

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