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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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B2B SALES MACHINE LEARNING

How to Improve Digital Marketing with High Quality Data

 Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on th...

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October 3, 2022
DATA QUALITY SALES

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

 In this article, you will find a summary of the interview along with some key insights as to what businesses should be ...

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September 21, 2022
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