You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instea...

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database ...

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s a...

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritize...

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overni...

To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be ...

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict