Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize...

February 2, 2023

How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere aro...

January 26, 2023

Yup, we are deduping data in this article; unfortunately, not cocktails. Well, if you follow my suggestions here then yo...

November 29, 2022

You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instea...

November 16, 2022

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database ...

November 15, 2022

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s a...

October 26, 2022

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict